It showed up in some nice packaging and the box itself is oddly clean. The same can't be said about the remote control, which is so complex looking at first sight that I literally laughed out loud when I saw it. Turns out there are even worse controllers, the Logitech GoogleTV controller looks even more complicated and less like a remote control but at least the Sony remote has a nice feel in the hands (it is basically a Playstation controller with many more buttons) and the principal interaction is a nice thumb-powered mouse controller.
I'll start with the highlights first: GoogleTV is the best (and almost only) way to watch any random Flash video you find on the web on your TV. I watch a lot of online feeds of European bike racing, and often it's someone's stream of local Belgium TV feeding to a Flash widget on a website, and GoogleTV can load those pages, play those videos and I can run them full-screen to minimize the web browser-ness of the whole thing.