Dealnews has a roundup of HD DVD & Blu-Ray Disc Players from $219 Shipped at Amazon. The Blu-Ray players come with 5 free movies (which go for $20-30 each) and the HD-DVD players come with 5 free plus 5 more free via mail-in rebate.
For anyone looking to go upscale in their movie watching, these are some of the best prices ever seen for high-def DVDs. Unfortunately, that means you have to choose a side in the format wars. Personally, I'm still wishing to see a <$500 dual-format player come out. I know the Samsung BD-UP5000 is starting to get close to that, but the LG model is still about a grand. Hopefully by this time next year cheap dual players are abundant.
I've had a Playstation 3 playing Blu-Ray movies on my 46" 1080p LCD for about a year and I must say, movies do in fact look a lot better (especially anything in the background), but I must confess with most movies I forget about how good it looks after the first five minutes.