Engadget has the scoop on the price of the upcoming Series 3 TiVo. Next month's Popular Mechanics has a guide page listing it as $800.
I'm really surprised TiVo isn't doing a better job dropping details on their upcoming release. They announced a mailing list a few weeks ago but haven't sent messages to it. They've been silent since the rumored launch date and price had spread. And now we see validation in a major national magazine.
In the end, we highly anxious, anticipating customers that want to buy one ASAP are finding out what we wanted to know with or without TiVo, only it's through all these leaks. I'd love to see TiVo take control of their PR and just come out and tell everyone what it'll cost and when we can get them in a store.
Not every company can be top secret and surprise the world like Apple does consistently. TiVo, instead take your cues from Sony, Nintendo, and Microsoft -- be open and upfront with your customers and give them price and release dates well in advance (especially for major $800 purchases that might take people a couple months to save up for). Sure, once in a while deadlines slip, but it sure beats two years of speculation and a couple months worth of leaks that reveal everything everyone wanted to know anyway.