TiVo just launched a new marketing thing called the Tivo House Party. It sounds like a Pampered Chef/Tupperware party kind of thing where you hold an open house in your neighborhood so everyone can see how great TiVo is. They promise special programming and other offers, but it's unclear what kind of shows would be a good test for first-time TiVo users.
House Party makes it easy: Sign up by giving us your email address and we'll send you an application. If you're chosen, you'll get to host a party for your friends and family, featuring something fun and free! Your free personal party website at www.houseparty.com will give you all the tools you need to send and manage invites, view and upload great photos and video, read and post blogs, and get inside info and exclusive offers.
The site also talks about a boatload of web features that promise to mimic evite, flickr, and myspace with invites, photos, and blog posts about the house party night. It's still kind of unclear what someone's incentive would be to host one -- perhaps the host gets a bunch of TiVo Rewards kickbacks?