From Chas Edwards' post about Japan’s TV Ads: TV Ads Not Working:
Throughout August, 133 Japanese TV stations are airing commercials to promote the importance of…commercials. Japanese advertisers, like those in the U.S., worry about growing use of digital video recorders, now in 15% of Japan’s homes. By letting users skip ads, DVRs have knocked $489 million off the value of commercials to advertisers, says the Nomura Research Institute. To win back advertisers, the National Association of Commercial Broadcasters in Japan named Aug. 28 TV CM (commercial) Day.
Interesting to hear that Japan is way ahead of the US in DVR use (The US is at around 5%-7% right?) and this is their way of dealing with it. Too bad I learned about Commercial Day a day after it happened, I would have bought my TiVo a gift had I known.