BoingBoing has a good round-up of the news surrounding Steven Soderbergh and Mark Cuban's film release experiment, where they plan to release new films in theaters, pay-per-view, and on DVD on the exact same day, leaving it up to customers how they would like to see the film.
I think it's great to see a bold experiment like this take place with the once-sacred hollywood film release cycle. I've long felt that much of online film trading comes from film fans stuck in "The Great Gap" as I like to call it. The Great Gap is the timespan between when you go out and see a film you love and it soon leaves your local theater. A couple months later you think "man, I'd really love to see that again" but looking at Amazon, it won't be released for another 5-6 months on DVD. It's no longer in theaters, and you can't rent it, so you as a fan of that film are trapped in the Gap.
I'm all for more experimentation in Hollywood, I believe there's a significant amount of people that are film fans first and foremost, willing to pay for the films they view, but often are stuck in the old business models that create things like The Great Gap and have to resort to scoring a copy online while they await the DVD release with bonus extras. So it's good to see a great director like Soderbergh partner with a brilliant businessman like Cuban and try something new in Tinseltown.
And if I could be selfish here for a second, as a new father, I would love to be able to see new films on DVD in my high tech home theater than wait six months for release to DVD. I doubt my wife and I will see the final Star Wars in a theater this time around, but it would have been nice if I could see it at home and share in the post-film water cooler discussions that are sure to follow the release.