TiVo, the little box that lets you avoid seeing ads, it working hard to make sure you see ads. They have deals with Comcast and DirecTV to make sure you don't forget that a soft drink isn't about sugar, water and CO2 – it's a lifestyle choice that defines you as a person.
The popular, if not profitible, DirecTiVos will being showing those billboard ads and both TiVo and DirecTV will be sharing in the profits. While DirecTV has shied away from adding features like Home Media Option to the DirecTiVos (despite the political backing of an online petition, which is probably the first time in history one of those failed to work) subscribers will be happy to hear that DirecTV is upgrading their boxes with a feature to ram commercials down their ad holes. There must be an online petition for DirecTV to add more commercials from both people who requested that feature.
Not to be outdone, Comcast and TiVo announced that they would be replacing commercials broadcast in recorded shows with updated ads that are more "targeted and relevant." If online advertising is any indication of how targeted and relevant advertising can be, we can't wait to get 50,000 smileys for our TiVo. This also raises questions that the billboard ads raised, like can a relevant Pepsi ad replace a Coke ad? Or, for people living in Detroit and used to being targeted (just not by advertising), a Faygo ad?
None of this ad stuff should be too surprising (well, replacing old ads with new ones kind of is) because TiVo has been saying for a while that they want to make bundles of cash on advertising. It is kind of disheartening, but you can expect to see more advertising in your TiVo as they move their business plan towards earning more and more ad revenue.