Reuters is reporting that TiVo stock is up up up based on rumors that Apple might acquire the company.
"What we hear on the street is that Apple is interested in their business and that they are a takeout target," said analyst Steven Kroll Jr. of Monness, Crespi, Hardt & Co.
Representatives for Apple and TiVo both declined comment.
While Reuters likes to talk to "analysts" and "representatives," we all know it was our post about playing AAC files on a TiVo that really sent Wall Street into a tizzy.
So what would an iTiVo look like? White plastic all around? Complaints about there only being one TiVo button on the remote? Leave your thoughts in the comments.
[Update: Smith Barney says a merger is "highly unlikely." They say "it appears as though Apple want to stay focused on selling select proven products (e.g. iPod) rather than gambling on unknown initiatives" and "Apple indicated that the DVR market seems to be a commodity whereby all players will eventually have similar hardware and software longer term." So now we have rumors that nothing will happen to contradict rumors that something will happen. All you Windows people are getting a taste of what it's like over on the Mac side of the fence.]