TelevisionWeek reports that a VP at Turner recently remarked how he wasn't afraid of changing business models due to widespread TiVo use. Apparently the impact to their bottom line has actually been positive in the wake of increased PVR use.
That's because TiVo has increased viewership of the Turner networks, he said. "Right now we don't have any big guns aimed at the TiVo world. We think it's been slightly positive because it increases viewership," he said. Mr. Chandler added that Turner expects the coming cable upfront to be positive for Turner.
Pretty surprising news coming from the company that once thought fast-fowarding a commercial or going to the bathroom during breaks was akin to stealing from them.