Looks like Intel is working on Entertainment PCs, running the Windows Media Center XP OS.
An Intel VP shared a lot of these ideas a couple weeks ago in a keynote speech. Here's some of his evangelizin':
The power of the Entertainment PC is awesome. It's a consumption device. It's a device that you lean back and consume the information from. I've shown you the audio space, we can deliver the very best audio capability out of the PC based on Grantsdale. We've talked about the ability of an integrated access point to have all of the network show up here. And then premium content. We're making tremendous strides forward, for example with Movielink and also the studios.
Skim through the rest, it's not all some Intel higher-up seeing people as consumption machines (you know the old saying about the image most CEOs have of their customers? Consumers are just a big mouth that eats products and shits cash.), there's a good bit about how to publish your own photos and music to the devies in your home as well.