AdAge has a new article, "Why PVR Technology is good for marketers" that explains how products like TiVo will revolutionize the marketing industry and give them a tremendous opportunity for further product placement, adverts on the services themselves, and other ways to move away from 30 second TV spots that weren't working all that well in the first place.
All the sturm und drang around personal video recorders should come as no surprise to readers of this column, who were warned more than three years ago that PVRs meant "treacherous times ahead for programmers and the marketers that depend on them." But let's parse the warning a little more carefully. In fact, TiVo and other PVRs are a boon to marketers. It's only the broadcast networks that are in trouble.