This new piece at Stating the Obvious talks about ideas for the next generation of iPods that may store content from music labels or the Apple store, and compares the device to TiVo's success with promotional advertising.
While I was skeptical at first of TiVo's promotional messages, I have to admit I kind of like the promotions that get downloaded to my TiVo. So far they've been fairly high quality, with movie trailers I wanted to see, beautifully produced porsche and lexus ads that run a couple minutes in length, and my personal favorite, the BMW short film ads that feature prominent actors and directors. I was tired of watching the BMW short films online, in tiny, grainy quicktime windows and welcomed the full resolution ads on my TV.
Michael Sippey should be happy to note that TiVo employs many of the ideas he lays out in the Home Media Option. I'm working on a full review of HMO for this site, but one of the cool things is that it comes essentially pre-loaded with photos and music from TiVo. It might be a broadband-only feature, since I'm guessing from looking at the content, it may use about 40-50Mb of storage. The "Music From TiVo" available in my Music and Photos section features a selection of music from Universal. I can't copy or buy the music, just stream for my enjoyment, but I was happy to see my favorite Jurrasic 5 tune and a broad range of other artists from 50 cent to Queens of the Stone Age.
I actually wouldn't mind seeing this feature expanded to more than one label, perhaps to a handful of record labels. I'm always looking for new music and don't listen to much radio anymore, so most mainstream stuff is new to me. TiVo has likely turned the space into a revenue source for them, and since it offers some utility to users like me, it's win-win for TiVo and customers alike.