TiVo mentions in Tropic Thunder

I just caught a showing of Tropic Thunder the other day, a goofy comedy about the movie industry and there's a running gag between one of the stars and his agent about getting a TiVo. It came up so many times I thought I should try and get a copy of the film and do a TiVo montage from it. After about an hour of editing, I give you every mention of TiVo in Tropic Thunder (spoiler alert: including a scene from the climax of the movie and the audio is NSFW):

Flash required for embedded video...

I wonder if TiVo paid for all that product placement?

Comments

[John Smith]

BTW, the Holywood exec in that movie is Tom Cruise. Very difficult to recognize.

[Chris C.]

You wonder? Seriously? I thought it was embarrassing.

[me]

They did not. As I heard it, they were approached about it by the movie folks.

[MegaZone]

As I recall from interviews by Ben Stiller and others at the time of the release - no, TiVo didn't pay for it. They wrote it into the movie themselves without any input or payment from TiVo.

TiVo has said on other occasions that they don't pay for product placement and the mentions they get in TV and movies are organic, because of their popularity amongst those who create the content.

[robert]

what video editing software did you use to create this?

[Matt Haughey]

I just cut clips in QuickTime Pro, trimming down the 5-6 mentions into 20 sec clips, then I tossed all those into VisualHub to combine into one movie file, then converted that in VisualHub to flash flv.