A week with AppleTV: A Review

AppleTV is the long awaited living room component of the iTunes/iLife/iMac/iPod world created by Apple. A little over a week ago mine arrived and after 20 minutes or so of setup I was enjoying my entire iTunes library on my TV. Let me just say upfront that despite a few drawbacks, I really like AppleTV and I suspect anyone with a decent home theater system and a decent sized media collection in iTunes would also find it handy.

The positives

Setup was a breeze as I connected the AppleTV unit to my A/V rack with component and digital audio cables. I'm a heavy user of iTunes and the iTunes Music Store, so I was happy to see all my content was easily streamed in just a matter of minutes. A month or so ago I got the new Apple Airport Extreme (with wireless n) and with the AppleTV about 25 feet away, everything in my iTunes library streamed without a glitch.

Like TiVo, the AppleTV is all about the interface. With a simple remote and a simple list view, it's easy to surf through an entire library of movies, tv shows, and music across several computers. It seems like you'd need more buttons on a remote and you'd need more options in a video interface, but like the iPod the beauty is in the simple but powerful interface. There's nothing in the way and you can get to any file on any computer in your house with just a few clicks.

I found the buying process for new movies and TV shows easy and fast, with most films downloading within an hour (usually around 1.5Gb in size) and TV shows downloading in 20 minutes or so. While that's not instant, it's a heck of a lot faster than Netflix and beats going out to the video store. I usually didn't wait for my AppleTV to sync with my main computer, instead just streaming the newly downloaded shows right to the device. Video quality from the iTunes Store is about 640x480, which puts most video somewhere better than most cable channels but not as good as standard DVD format. With high action movies, this becomes obvious, but with most TV shows and especially with anything animated, you barely notice. Since the system is only designed for widescreen TVs, there's never any need to adjust aspect ratios or zoom in on cropped video -- everything filmed in 16:9 fills your screen.

Overall, I'd say the video quality was on par with DVDs I've converted to divx or xvid -- it's far from perfect but good enough for most video.

The negatives

The biggest drawback to AppleTV is the price, at $300 for the unit itself, on top of the widescreen TV you need to own as well as the $2-$15 you'll spend on each show or movie. However, if you compare to similar devices that enable viewing of downloadable movies, an Amazon Unbox powered TiVo goes from $200-800 with movies going for similar prices, and HD movies downloaded to an Xbox360 or PS3 will set you back $400-600 before you ever buy a single movie. Then again, those other devices play games and record TV while the AppleTV does nothing but stream media.

I was surprised the unit didn't ship with any video cables, especially when people continue to be scammed over high HDMI cable prices. For $300, Apple should have thrown a short $5 cable into the box. I was also surprised that the video specs touted 720p playback capabilities, but the iTunes Movie Store doesn't actually sell movies in that format. I really thought they'd up the quality in time for the release of AppleTV.

My personal music/movie/photo collection runs around 120Gb in size, so I found the included 40Gb drive inadequate for anything other than a few movies and all my photos, but since video streaming was smooth on my network I stopped syncing it all to the device. Luckily, guides have already sprung up to let you upgrade the hard drive to something larger.

Conclusions

Overall, I'm happy with my AppleTV. I've used iTunes as my music organizer for the past five years so it was easy to move my content over to my TV. Buying shows and movies is a snap and it's great to be able to enjoy them on a full-sized TV in a living room instead of crowding people around your monitor. I could see myself dropping Netflix someday if the iTunes store ever offered cheap rental prices (as opposed to requiring you to "buy" them at full price). Though the unit seems expensive, I'd say the alternatives are right up there in terms of cost, and though it's not HD quality, I found movies looked much better on my AppleTV when compared to the movies I downloaded from Amazon Unbox to my HD Tivo.

If you follow any sort of video podcast, this device is perfect. No longer are you bound to a computer or your tiny iPod screen, with AppleTV you can finally enjoy many free video podcasts as they were meant to be shown -- on a large set.

I'm also interested in seeing what hackers do with the device. The AppleTV is sort of like a smaller Mac Mini, running a real OS on a real computer, and it serves as a good reference device for people to tinker. I can't wait until someone releases a real-time transcoder that can stream any video format on the fly. For the moment, I've found VisualHub on the Mac to be a godsend. You can throw a video file in almost any format at VisualHub and it'll quickly convert it to an AppleTV friendly format.

Bottom line: If you're an iPod owner and you use iTunes for music and video and always wanted an easy way to move that content into your living room, I'd say AppleTV is a great buy. For others, it's probably a bit too costly to consider.

Comments

[Jesse]

You can get an 80-hour dual tuner TiVo for $100 after rebate (at least from Best Buy), and it'll work with any TV. Add in the price of a wireless adapter if you need one, and it's still only half the price of Apple TV - although there's still the monthly service charge to consider.

[Bryan J Busch]

Small clarification on this paragraph:

"Though the unit seems expensive, I'd say the alternatives are right up there in terms of cost, and though it's not HD quality..."

720p is HD quality, but as you pointed out, the iTunes store isn't yet selling things in HD.

[Matt Haughey]

Yeah, Bryan, when I said not HD, I was talking specifically about a movie downloaded from the iTunes Store today vs. a movie downloaded from Amazon Unbox to a TiVo. Neither are HD quality, but the Apple one looks much, much better on my set.

[KenC]

The AppleTV isn't just about getting tv and movies on your bigscreen from your PC, it's also about getting all of those HiDef photos of your kids and your music and your own homemade HD movies you've started making with iMovieHD. Oh, there are HD podcasts available for download from the iTunes store, and it goes without saying that 720p movies will eventually be available, as the pipes get bigger.

[Matt Haughey]

Yeah, I didn't make specific mention of it, but I do like the photos aspect. Even the screensaver thing (it displays your photos) for it looks great.

[Jesse]

Who exactly are all these people taking "HiDef photos" of their kids, making their own HD movies, and looking to buy an AppleTV because their $800 TiVos can't display them in the full resolution supported by their $2000 monitors?

And more importantly, does the AppleTV come with a gold-plated power cord, or will these people with more money than sense have to buy their own in order to get full-bodied audio up to 100 kHz and crispy pixels with no jitter artifacts from heavy electrons?

[Rich]

I'd use XBMC on an Xbox instead. Much better choice for a variety of reasons (point to a share instead of downloading to the device, for one).

[Michael]

As for HDMI cables...I purchased my AppleTV from the AppleStore (Online) and purchased a HDMI cable (3') for $19.95 from Apple. Not the cheapest, but definitely not the most expensive.

-Mike

[Grant]

FYI, someone's already running OSX on the Apple TV over at www dot macmod dot com /content/view/976/205/

[SomeOne]

Rich: Note that you can easily stream from up to 5 different computers, in ADDITION TO synching with a primary computer.

And, to Matt & Jesse: It would be STUPID for Apple to include cables in the box, since it's guaranteed that at least 50% of them would go to waste. Example: I don't have an HDMI connection on my HDTV, so that cable would be useless; others wouldn't utilize Component cables. And don't get me started on the various audio connections which are possible...

As much as Apple has been dinged in the press lately by GreenPeace, I'd hope that others would recognize the "bring your own cables" approach is MUCH better from not only a waste standpoint, but from a logical standpoint, as well - c'mon, folks, it's another $20, and you get to choose exactly which cable type you need.

[bob]

To address the XBMC comment, I have an XBMC and the wife just doesn't like the using of a game controller to control it. I do have the IR remote but, for me at least, it's been flaky. Not to mention that she has to walk over and turn on the xbox when she wants to watch a movie.

The appleTV was just the answer, it just works. Now I've been slowly converting my 750+ dvd collection to mp4 and even at 640-? they look great (I stay at 640x? so I can still watch on the ipod.

The one thing I didn't like was that you have to have photos on the device and they are sync'd last. I have 250G of movies and 66G of music so at first there were no photos on the aTV.

Also I think the interface needs just a little work, I have 250+ of my dvds ripped and it takes awhile to scroll through them.

[Appletvbbs]

Although XBMC plays all the media and them some, it is not HD quality. As we enter the new dimension of wide screen TV's and High Def content we need this Apple TV to play them. I think it is a great alternative to cable television.

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