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YouTube ups CBS ratings

Lost Remote has a press release from CBS reporting favorably on their YouTube experiment. CBS uploaded 300 clips that were seen by almost 30 million viewers (mostly clips from Letterman), but they also saw a spike in TV viewership, especially on Letterman.

This is a brilliant move by CBS and it's great that they're embracing the viral nature of online video instead of blocking it like a lot of other networks. I haven't watched a Letterman episode in a couple years but I've seen 3 or 4 clips listed in their top 15 watched YouTube videos.

It's win-win. People that don't follow CBS shows can catch the stuff they missed (that everyone is talking about). CBS gets a bump in ratings because those very best bits of their shows do a terrific job promoting CBS shows.

Hopefully ABC, FOX, Comedy Central, and other networks wise up to the positive aspects of YouTube like CBS did and embrace the service.

by Matt Haughey November 24, 2006 in News

Comments

Good stuff, but they still seem to be pulling clips from YouTube as well... which strikes me as strange. I told a co-worker to go view Michael Richards' half-assed apology on Letterman and he said every single clip of that which had been uploaded to YouTube was listed as removed by the copyright holder. Seemed like an absolutely pointless thing to remove too. I mean, that's *exactly* the type of clip a network should love having out in the wild. No cinematic value, just virality.

Posted by: Mike D. at Nov 24, 2006 9:19:45 AM

"One Moment Please" "The picture should return shortly"

Anyone else getting that all day today in S.E. PA?

Posted by: T. Broph at Nov 24, 2006 2:01:43 PM

When are Youtube's owners going to stop fellating the ONDCP, instead of giving Uncle Sugar yet another free venue from which to spew propaganda (funded by YOUR stolen tax dollars)? Seems Google needs to rethink that whole "Do no evil" bit.

Posted by: damaged justice at Nov 25, 2006 10:58:59 AM

ABC has a very high quality video offering on their very own site. It's enabled us to catch up on episodes we've missed. The video is much larger, and higher quality than YouTube.

Posted by: Brad at Nov 27, 2006 5:54:16 AM

Thanks.
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http://www.dl4all.com

Posted by: Michael at Dec 11, 2006 1:25:28 PM

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