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YouTube ups CBS ratings

Lost Remote has a press release from CBS reporting favorably on their YouTube experiment. CBS uploaded 300 clips that were seen by almost 30 million viewers (mostly clips from Letterman), but they also saw a spike in TV viewership, especially on Letterman.

This is a brilliant move by CBS and it's great that they're embracing the viral nature of online video instead of blocking it like a lot of other networks. I haven't watched a Letterman episode in a couple years but I've seen 3 or 4 clips listed in their top 15 watched YouTube videos.

It's win-win. People that don't follow CBS shows can catch the stuff they missed (that everyone is talking about). CBS gets a bump in ratings because those very best bits of their shows do a terrific job promoting CBS shows.

Hopefully ABC, FOX, Comedy Central, and other networks wise up to the positive aspects of YouTube like CBS did and embrace the service.

by Matt Haughey November 24, 2006 in News

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