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TiVo ads at the end of programs

Today TiVo announced "Program Placement" or ads inserted at the end of a recorded program when you are deleting the program.

Overall, it sounds less annoying than other ideas floated about ad inserts, since it's in a little-used section of a single TiVo menu. I haven't seen it yet, but hopefully the ad instance doesn't interfere with the ability to delete a show, because if "Show Me More Info About $Advertiser was the default highlighted option, I could see it being a big problem. If it's the bottom option to read more about something or just a banner graphic above the choices to delete, it'll probably be easy to ignore.

Anyone got any screenshots of this in action?

by Matt Haughey November 28, 2006 in News

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