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TiVo measures success of Super Bowl ads

Every year, TiVo releases a bit about their Super Bowl data and the result is this from the Associated Press: TiVo measures success of Super Bowl ads. It covers the most popular ads seen by TiVo owners yesterday.

Overall, the commercials were fairly boring this year. Usually they can keep my interest enough where I rarely fast forward but I found myself skipping most of them. Seeing Kermit appear in a Ford spot was about the only thing I remember from yesterday. Google has a good roundup of most commercials and if they're missing any, chances are iFilm has it.

by Matt Haughey February 6, 2006 in News

Comments

Yep, the commercials this year were horrible.

Posted by: Sam at Feb 6, 2006 6:49:27 PM

The FedEx commercial was the best by far.

Posted by: kim at Feb 7, 2006 11:15:01 AM

I've heard many times now that advertisers are so afraid to take risks with super bowl commercials for a couple of reasons. #1 is the Janet Jackson issue, and they are deathly afraid of anything that may seem inappropriate; and #2 is the fact that there is so much scrutiny on Super Bowl ads that if the ad scores low, the product may actually suffer severly as the negative reaction will be broadcast all over a number of media outlets.

Posted by: Todd Lokken at Feb 21, 2006 9:23:40 AM

I personal like the Jessica Simpson Pizza Hut commercial. I really like the one with Mrs. Piggy takin Jessica's role.

Posted by: Britt at Mar 21, 2006 1:15:31 PM

No GoDaddy last year :O(

Posted by: Sports Guy at Sep 5, 2006 6:58:33 PM

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Listed below are links to weblogs that reference TiVo measures success of Super Bowl ads:

» All Super Bowl XL Ads, Courtesy Google from Seat 1A
MISS THE SUPER BOWL ADS? Google has them all in one place. (Link via PVR Blog.) Not that it matters -- I agree with the pundits that this year's crop lacked creativity. Of course, I watched the game on TiVo, [Read More]

Tracked on Feb 8, 2006 4:52:34 AM

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PVRBlog points out how Tivo is being used to measure popularity of superbowl ads. Hmmm...correct me if I'm wrong, isn't one of the largest problems in advertising figuring out if the ads were actually watched and enjoyed? So how about... [Read More]

Tracked on Feb 9, 2006 9:53:27 PM