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February 06, 2006

TiVo measures success of Super Bowl ads

Every year, TiVo releases a bit about their Super Bowl data and the result is this from the Associated Press: TiVo measures success of Super Bowl ads. It covers the most popular ads seen by TiVo owners yesterday.

Overall, the commercials were fairly boring this year. Usually they can keep my interest enough where I rarely fast forward but I found myself skipping most of them. Seeing Kermit appear in a Ford spot was about the only thing I remember from yesterday. Google has a good roundup of most commercials and if they're missing any, chances are iFilm has it.

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» All Super Bowl XL Ads, Courtesy Google from Seat 1A
MISS THE SUPER BOWL ADS? Google has them all in one place. (Link via PVR Blog.) Not that it matters -- I agree with the pundits that this year's crop lacked creativity. Of course, I watched the game on TiVo, [Read More]

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PVRBlog points out how Tivo is being used to measure popularity of superbowl ads. Hmmm...correct me if I'm wrong, isn't one of the largest problems in advertising figuring out if the ads were actually watched and enjoyed? So how about... [Read More]

Comments

Yep, the commercials this year were horrible.

The FedEx commercial was the best by far.

I've heard many times now that advertisers are so afraid to take risks with super bowl commercials for a couple of reasons. #1 is the Janet Jackson issue, and they are deathly afraid of anything that may seem inappropriate; and #2 is the fact that there is so much scrutiny on Super Bowl ads that if the ad scores low, the product may actually suffer severly as the negative reaction will be broadcast all over a number of media outlets.

I personal like the Jessica Simpson Pizza Hut commercial. I really like the one with Mrs. Piggy takin Jessica's role.

No GoDaddy last year :O(

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