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In a Challenge to TiVo, DirecTV Promotes Its Own DVR

Today's New York Times carries and article about DirecTV Promoting Its Own Box and how they're spending $30 million to lure anyone using a combo DirecTV TiVo unit to the new NDS box. The article reveals that as part of the TiVo/DirecTV licensing deal, DirecTV pays just over $1 per month per subscriber. Given that the number of DirecTiVo units is well over a million (or two at last count), that's a decent amount of revenue.

Still, spending $30mil on advertising to lure folks away from the units seems a bit much, especially when DirecTV could easily up the monthly DVR charge from 4.95 to 5.95 and not have to worry about lost revenue.

by Matt Haughey October 7, 2005 in News

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