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Television Reloaded

Steven Levy of Newsweek does an article on the future of television, covering new hardware, time-shifting, video-on-demand, IPTV (TV on the Internets :), and other trends in television viewing.

However, the part of the article that rang most true to me was this:

The result may be that when all the time-shifting and space-shifting is accounted for, most people will watch the same stuff by the same creators. In fact, even with today's relative abundance, most people stick to only a few channels.

According to Nielsen Media Research, households that receive about 60 channels usually watch only 15. Households whose systems can receive 96 channels (around the national average) actually watch... 15.

What's more, a recent study conducted at the UPenn Annenberg School for Communications showed that when people were offered more programming choices, they stuck to fewer selections—and, alarmingly, watched fewer news shows.

MSNBC - Television Reloaded

by Gen Kanai May 24, 2005

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