« TiVo Chairman Loves His Mac | Main | Whitepaper on TiVo's filtering »

TiVo trying to get eyballs in front of TiVos

One of the ways a lot of TiVos get sold is from people seeing them in someone else's house.  TiVo's marketing department finally found a way to encourage this, in the latest newsletter they included a link to create a TiVo-themed Evite for an Oscar party.  It's nice to see TiVo focusing on publicity that works, instead of freaky drawings in the New Yorker.

by George Hotelling February 17, 2005 in TiVo

Comments

Unfortunately it is Evite - a festering spam hell.

Posted by: MegaZone at Feb 17, 2005 2:33:02 PM

How long will it take for TiVo to get a content deal and be the exclusive distributor for certain programming? You'd think they'd start doing this sort of thing and hit niche market advertising to get subs up.

Posted by: Bryce Gross at Feb 17, 2005 3:15:14 PM

Maybe they are waiting for a program with a cult following... Sorpranos would be quite nice.

Posted by: Tyson at Feb 17, 2005 3:43:57 PM

Maybe they are awaiting more upgrades. Todd Lokken

Posted by: Todd Lokken at Sep 22, 2005 2:15:36 PM

Post a Comment

Name:

Email Address: (required, not shown)

Remember personal info?

Comments:

(html not allowed)

TrackBack: http://www.typepad.com/t/trackback/459/1863677

Listed below are links to weblogs that reference TiVo trying to get eyballs in front of TiVos: