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Charles Schwab Joins TiVo's Growing Advertiser Roster

TiVo's been launching all sorts of wacky stuff lately, most likely in an attempt to retain what marketshare they still have amid all the new competing products coming out of cable and satellite companies. TiVos are now lower priced. And you get the Home Media Option for free. They're working on internet-download pay-per-view and today's news is that financial services company Charles Schwab will get their own featured showcase featuring golfer Phil Mickelson during U.S. Open.

It seems like a weird fit at first, but if you drew a venn diagram of potential Schwab customers and existing TiVo customers, I'm sure you'd see a lot of overlap, as TiVos are still pricey enough to be used by well to-do customers. First there were luxury car ads from Lexus, BMW, and Mercedes, now it's Schwab. It'll be interesting to see what other advertisers join up with TiVo in the future.

by Matt Haughey June 14, 2004 in News

Comments

So is the free Home Media option for the standalone units only? What about Series2 DirecTiVos?

Posted by: pvrquery at Jun 21, 2004 11:14:46 AM

DirecTV still hasn't released it for their units, even after a year now that it's been out for the standalone units.

Rumors abounded last year that around xmas time, DirecTV would give up and support it, but six months later it still looks like they are dragging their feet, and it sucks.

Posted by: Matt at Jun 21, 2004 11:20:37 AM

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