« Step-By-Step: Turn Your PC Into a PVR | Main | The Glory of HDTV »

PVRs: satellite vs. cable

TVWeek has a piece looking at what cable TV companies are doing to fight the threat of DVRs that the satellite TV providers are winning customers with. The tactics the cable companies are using include:

- boosting video-on-demand (VOD) by working with the film distributors so that movies are available on VOD as soon as they are released to movie rental stores
- video-on-demand double features (essentially a two-movies-for-one-movie-price on a theme)
- "video magazines on niche topics such as yoga, cars and bird watching" (huh?!)
- promotions on the TV Guide Interactive channel

If this is all they are working on....

TelevisionWeek -- Cablers Start a Fire Under VOD Plans

by Gen Kanai April 12, 2004 in News

Comments