« pre-built MythTV boxes for sale | Main | Record TV from your mobile »
A new study by the cable industry group Horowitz Associates has found that surveys of cable and satellite subscribers show over 95% have heard of TiVo and PVR technology. They don't go into the details of how they conducted the research but mention last year they only got around 32% recognition among the same folks.
Maybe all that TiVo evangelizing is finally getting them somewhere.
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451cccd69e200d834273e6053ef
Listed below are links to weblogs that reference It's official, people know what a TiVo is:
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
I doubt the accuracy of this study. From what I've seen, it seems that the number should be below 50%.
Posted by: Scott Johnson | March 30, 2004 at 03:25 PM