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It's official, people know what a TiVo is

A new study by the cable industry group Horowitz Associates has found that surveys of cable and satellite subscribers show over 95% have heard of TiVo and PVR technology. They don't go into the details of how they conducted the research but mention last year they only got around 32% recognition among the same folks.

Maybe all that TiVo evangelizing is finally getting them somewhere.

by Matt Haughey March 30, 2004 in News

Comments

I doubt the accuracy of this study. From what I've seen, it seems that the number should be below 50%.

Posted by: Scott Johnson at Mar 30, 2004 3:25:24 PM

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