TiVo confirms the obvious, re: The Super Bowl

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TiVo confirms the obvious, re: The Super Bowl

Anyone that caught yesterday's Super Bowl game probably knew the halftime was the most TiVo'd moment and this press release fresh from TiVo confirms it: Justin and Janet Steal Super Bowl Show.

My favorite bit from the news:

The Jackson-Timberlake moment drew the biggest spike in audience reaction TiVo has ever measured. TiVo said viewership spiked up to 180 percent as hundreds of thousands of households used TiVo's unique capabilities to pause and replay live television to view the incident again and again.

(my emphasis added, heh).

by Matt Haughey February 2, 2004 in News

Comments

It's a little wierd to know that Tivo has that kind of info. I suppose I should have known that from the start but it never crossed my mind.

Posted by: Greg at Feb 2, 2004 2:57:51 PM

Yeah, TiVo does have access to some deep data, but they've insisted it would only ever be shared in aggregate (no one will ever know that Greg Storey paused that, just that 20,000 men and women between the ages of 18 and 49 did). They debuted this capability a couple years ago when Britney Spears did the Super Bowl halftime, TiVo showed that it was the most paused and rewound portion of the broadcast.

Posted by: Matt Haughey at Feb 2, 2004 3:01:48 PM

Tivo should post a ranking of these best of or most watched momments in television. It might spare us the pain of all those God awful programs the networks debut in the Fall.

Posted by: Greg at Feb 2, 2004 5:21:30 PM

While it's not all of TV history, the USA today now publishes daily (I believe) stats on the most watched primetime shows from the previous night using TiVo data.

Posted by: Scott Johnson at Feb 3, 2004 8:17:11 AM

Heh, looks like it was on this site where I found that information. I need my morning coffee.

Posted by: Scott Johnson at Feb 3, 2004 8:20:22 AM

That data came from their specific accounts that their boxes are uploading all their data according to the mags... so, its not all the users that are monitored in this way.

For me, I had recorded it, so that I could later go back and watch the commercials.

While the following workday conversations were still about the commercials, most of it was on the wardrobe failure.

Posted by: Tivo user at Feb 29, 2004 10:22:43 PM

Thanks

Posted by: popupblockers at Jul 16, 2004 1:41:47 AM

TiVo confirms the obvious, re: The Super Bowl

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