David's PVR wishlist

David Galbraith has a bunch of great ideas for how a TiVo or other PVR box should work that turns all the existing business models on their heads. I especially like the attempt to create very personal one-on-one advertising that actually benefits people. Although I'm generally an opt-out kind of person, I welcome beneficial advertising and do request catalogs from time to time. Modern day PVRs do have the ability to market products to you, yet no one so far has taken personalization to that level yet.