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USA Today publishing TiVo data

This is interesting and something worth watching: USA Today announced they will publish TiVo data in their Life section showing monthly data for Most Watched and Most Recorded. I bet they'll also add most paused moments (like last year's super bowl and oscars) as well.

They'll treat the whole thing like the Nielsen ratings when they show the top ten shows from 20,000 selected households using a TiVo, so privacy problems should be minimal. USA Today will carry the data right alongside the Nielsen ratings and top box office totals, but it's nice to see this data being considered as legitimate as the more established methods of viewership measurement. [thanks Rino!]

The first chunk of data on the USA Today site is last week's top 10 recorded shows, shown right alongside Nielsen's new enhanced demographics data:
24.0% American Idol (Mon)
23.7 American Idol (Tue)
21.1 American Idol (Wed)
19.5 The Apprentice
16.4 Obnoxious Wedding
15.4 Will & Grace
12.1 Scrubs
12.0 Friends
11.9 Alias
11.1 The OC

by Matt Haughey January 29, 2004 in News

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