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TV's rise of the machines and TiVo's blunders

Couple interesting articles found today: TV's rise of the machines is a story in response to a recent report that DVR adoption will soon skyrocket and harm existing advertising-based business models at most TV networks. It's not all doom and gloom, the networks can read the writing on the wall, but no one knows for sure what their next steps will be after the DVR revolution takes over. A good quote:

"Once half of all TV homes have a DVR, a TV station is really just a big stick in the ground, since the only revenue stream is advertising," says WB network co-chair Garth Ancier.

The other interesting article is from marketingprofs.com: How to Ignore Your Best Customers, the TiVo Way and talks about TiVo's inability to leverage their rabid fanbase in the way that other successful brands like Krispy Kreme have.

They come up with the following six steps to steer TiVo back on track, customer-wise (Create a Cause, Create Community, Customer Plus-Delta, Napsterize Your Knowledge, Create Bite-Size Chunks, and Build the Buzz).

by Matt Haughey December 9, 2003 in News

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