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TV viewers find TiVo addictive

Reuters (via Forbes) has a piece on how TiVo and DVR technologies have changed the way we watch TV. If you are a regular reader of this weblog, this is not news to you. The main themes that I took away from the article were that,

1) many Tivo users feel the need for much more HDD space than is currently available
2) TiVo and related DVR technologies often enable people to watch more TV than they currently do

In the long run, the ability for TV viewers to control their viewing experience should enable marketers and advertisers to better target their audiences in a self-selective manner, whether it be through product placement or some new form of advertising. The transition period may be rough, with networks crying foul, and advertisers whining for olden days, but if the future means more pertinent-to-me, relevant-to-me, advertising, I look forward to that more than I do to the TV of today.

PluggedIn: TV viewers find TiVo addictive

by Gen Kanai November 11, 2003 in TiVo

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