TiVo, the DVD
To help spread some religion, TiVo, Inc. has produced a DVD entitled "TiVo, TV your way" that it is giving away in hopes of spreading some evangelism. Apparently the 1 million subscribers it will have by year's end (according to an article at AdAge.com) is not enough.
We've captured some of our subscribers' passion in a brand-new DVD called "TiVo, TV your way" ... This DVD will give your friends and family an entertaining introduction to TiVo and some of its original service features. And by meeting real TiVo subscribers, they'll hear first-hand how TiVo changes lives.
I just put my request in for one -- but if you get it before any of us at PVRblog do, then send it our way!
I just watched the DVD. I think they did a great job of explaining TiVo to the uninitiated. (Especially the Season Passes & Wish Lists, which I think are the most important features) But it seems to me that they should be broadcasting this info instead of, or in addition to, trying to get current TiVo owners to spread the word. Although I've sold a few friends on TiVo, it doesn't seem realistic to expect TiVo owners to do much selling without some sort of compensation.
Posted by: Michael | October 12, 2003 at 03:46 PM