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DVRs for the masses

Red Herring has a great article about the DVR space, the major players (surprise: TiVo isn't #1), and where the market is headed in the future. The main thrust of the article is all about the recent trends of free DVRs provided by cable and satellite companies and their embracing of the technology to bolster customer retention (the same companies that once considered them the "napster of TV").

DVRs have not moved beyond 4 percent household penetration level in the U.S. but pay-TV providers are betting the technology will become a major force. They intend to dish out an estimated 15 million DVRs into consumer homes over the next few years in one of the largest examples of push marketing ever.

by Matt Haughey October 16, 2003 in News

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