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DVRs for the masses

Red Herring has a great article about the DVR space, the major players (surprise: TiVo isn't #1), and where the market is headed in the future. The main thrust of the article is all about the recent trends of free DVRs provided by cable and satellite companies and their embracing of the technology to bolster customer retention (the same companies that once considered them the "napster of TV").

DVRs have not moved beyond 4 percent household penetration level in the U.S. but pay-TV providers are betting the technology will become a major force. They intend to dish out an estimated 15 million DVRs into consumer homes over the next few years in one of the largest examples of push marketing ever.

by Matt Haughey October 16, 2003 in News

Comments

"EchoStar is leading the charge in order to better compete against cable. In doing so, EchoStar’s Dish Network has become the largest DVR company in the U.S. with 11.3 million subscribers. DirecTV, which offers a TiVo-branded DVR for its satellite service, has about 350,000 customers. "

could this be MORE inaccurate ??? TIVO as of late nov or early dec will have 1 million PAYING subscribers- i believe dish has about 1 million, many of them NON PAYING

Posted by: kevin at Oct 21, 2003 6:27:05 PM

Kevin, aren't EchoStar's customers ALL paying customers, even if they did not pay for the PVR separately?

Posted by: Gen Kanai at Oct 22, 2003 4:04:47 AM

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» all signs point to world dominance from regarding recording television
red herring examines the dvr business and finds that the satellite companies and cable television companies are pretty excited about the technology. it's an article completely worth reading if you have some interest in the future of the hard drive base... [Read More]

Tracked on Nov 16, 2004 9:08:04 PM