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AOL's Mystro PVR brewing

Earlier this year, the New York Times carried an article about AOL/Time Warner's plans to enter the PVR market, both with the DVR box for Time Warner customers, and with a new service called MystroTV.

A few months later, details about the Mystro service began to leak out. It may be pay per view video-on-demand plus Television DVR functionality in addition to broadcast TV on demand. That last one's a new feature. Imagine a system with every major network show from the past few days stored on your box and ready to go at the touch of a button. It'd be like having the ability to TiVo everything over a shorter time frame.

Whatever Mystro may turn out to be, it sounds like the wheels are in motion. Time Warner is advertising a few openings on the Mystro marketing and development team as they gear up for test marketing in Green Bay.

It'll be interesting to see what a huge company that owns multiple channels, the largest internet service provider on earth, music labels, and studio assets can do with a magical box sitting in your living room.

by Matt Haughey October 21, 2003 in News

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