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PVR stats US and worldwide

Yankee, Instat, and Jupiter are all predicting big changes for TV viewing due to the popularity of PVRs. You have to take this stuff with a lot of salt, in my opinion.

Adi Kishore, Yankee Group Media & Entertainment Strategies analyst, estimates that by 2007, nearly one-fifth of all U.S. homes will be able to fast-forward TV commercials, eventually disrupting the entire value chain for television. The report details the impact the PVR will have on the television advertising industry, noting that roughly $5.5 billion in revenue — or 11 percent of their TV ad budgets — will be lost by 2006 when more than 19 million U.S. homes own a device.

We all know the advertisers and broadcasters will do anything not to lose that revenue that Kishore claims could be lost.

Remote Power: Can PVRs Kill TV Spots?

by Gen Kanai September 29, 2003 in News

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