« How to setup a new TiVo without a phone | Main | DirecTv and the Phillips DSR 6000 »

PVRs and the gay cutting edge

While there were jokey stories a few months ago ("Tivo thinks I'm gay!") about TiVo's recommendation system suggesting shows an owner didn't know they liked, it turns out that Forrester Research has found gay consumers are among the earliest technology adopters. They are "two times more likely to own PVRs like TiVo" and use the internet for shopping and research. Who knows, maybe someday we'll see technology advertised directly to this market, instead of TiVo's subtle homophobic commercials of the past (I'd link to their ad called "Educational TV" but I can't find a free copy of it online).

by Matt Haughey July 16, 2003 in News

Comments